ABOUT US
A ready to wear collection designed by Lauren SoYung Lim
from London, United Kingdom. Born in Los Angeles and
from South Korean heritage, Lim has curated a series of designs
exploring the irregularities of the human body through asymmetrical
curves and lines. Unconventional techniques of fabric manipulation
and the blend of contrasting textiles serve to fuel her work.
Her collections intertwine minimalism with avant-garde chic
to invoke a sense of playful sophistication. She executes sleek
but sensual with use of sustainable high caliber fabrics to instill
confidence in the wearer.
SOYUNG is a provocative anomaly pushing the borders in
conventional fashion to create a collective entirely of its own.
SOYUNG PRIDES ITSELF IN BEING AN 100% ECO-FRIENDLY
AND SUSTAINABLE BRAND. ALL OUR GARMENTS ARE ETHICALLY
PRODUCED AND MADE TO ORDER MEANING THERE IS 0 WASTE
IN ORDER TO ENSURE THE REDUCTION OF ENVIRONMENTAL IMPACTS
OF BOTH PRODUCTION AND CONSUMPTION.